Who I work with

Before anything about scope or delivery, the fit question.

This practice is for values-driven organizations that want a digital presence that holds up to being read from every side it has. Accessibility, privacy, sustainability, and team health are the spec here, not extras layered on top once the rest is built. If that sounds like the presence you are trying to build, you are in the right place.

If what you want is a quick launch, one pillar at a time, with somebody else to blame later, close this tab with my good wishes. A different consultant is the right call, and the honest conversation saves us both a discovery call.

Who I work best with

• Micro, small, and medium-sized businesses (MSMEs) and non-profits that treat digital responsibility as a commitment rather than a marketing line.
• Solopreneurs building a presence they intend to maintain themselves, and who want a credible framework guiding the choices.
• Teams with internal capacity (in-house marketers, developers, lawyers) who need the framework and the verification, not the labour.
• Organizations where accessibility, privacy, and sustainability are load-bearing for the work, audience, or product they offer.

Who I don't work with

There are categories of work I will not take on, regardless of fee. I have filled this list in painfully and add to it when something new earns a place. It is not exhaustive. Anything that fits the spirit of the list is also out, even if it is not named.

Extractive industries:

• Coal, oil, gas, and other fossil fuels (per Clean Creatives).
• Glyphosate and other systemic herbicides where the harm has been documented and ignored.
• Tobacco and tobacco-derived products.
• Companies with active emissions scandals or ongoing pollution litigation.
• Trade in ivory or in products from endangered species.

Manipulation and pseudoscience:

• Greenwashing. Organizations that want a sustainability narrative without the underlying practice.
• Pseudoscience as primary product or service: astrologers, spiritual healers, psychics, and similar practices presented as material claims.
• Religious groups, regardless of denomination.
• The cosmetic-surgery and weight-loss industries (liposuction, face lifts, weight-loss programs, and adjacent products built around body shame).

Discrimination and harm:

• Anti-LGBT organizations, campaigns, and projects, regardless of how the position is framed.
• Organizations whose work materially excludes or harms protected groups.

Other:

• Gambling, including adjacent products (loot boxes, predatory in-app monetization).

If you are unsure whether your work falls inside or outside this list, ask. The honest conversation early is faster than discovering it later.

Fit goes both ways

I am also not the right fit for every responsible-digital project. If the timeline, scope, or budget needs something I cannot deliver well, the responsible answer is to say so and point you at someone who can. The opposite, taking work I cannot land properly, is its own kind of harm, and I will not do it.