Accessibility plan

One of the two developed fundamentals delivered under the Audience pillar in BRD-Strategy.

What it is

The accessibility plan is the documented commitment to who gets to participate in the presence. It is a load-bearing decision about audience reach, beyond a compliance checklist. Every part of the digital ecosystem reads through it: the templates, the content, the forms, the booking flow, the email design, the alt text discipline.

What's included

• WCAG conformance target. Which level (AA is the working baseline) and which version. Documented against the specific surfaces the target applies to.
• Audit findings. A scored read of the current state across perceivable, operable, understandable, and robust. Specific issues, prioritized, with remediation paths.
• Design and content rules. What every new template, every new piece of content, and every new component will be checked against before it ships. Colour contrast, focus states, semantic markup, alternative text discipline, plain language.
• Inclusive defaults. Forms, error messages, navigation, language switcher behaviour, motion and animation handling, dark mode, font sizing.
• Accessibility statement. The public-facing commitment, accurate to the actual state of the presence and updated as that state changes.
• Ongoing review cadence. Accessibility is a practice, not a launch milestone. The plan documents how often the presence is re-read.

When you'd want this

• You want accessibility built into the foundation rather than retrofitted after launch.
• You have a current site that has never been audited or has documented issues that have piled up.
• You serve audiences that explicitly include disabled users, older users, or users on assistive technology, and you want a presence that reflects that.
• You're in scope of the EU Accessibility Act or equivalent regulation and need a defensible position.